Case Study | Chrysalis
Transformation you can see.
Chrysalis’ mission helps people experiencing homelessness find jobs and rebuild their lives. Their annual Butterfly Ball fundraiser in Los Angeles draws celebrities, business leaders, and donors—raising millions to fuel that mission. We create the campaign every year. And every year, we raise the bar together.
The Challenge
Make transformation
The Butterfly Ball needed creative that could carry the weight of real transformation—people moving from homelessness to stable employment. The audience is sophisticated: entertainment industry names, corporate sponsors, philanthropists who’ve seen it all. The work had to feel worthy of the mission and the moment.
THE Spark
Let metamorphosis do
Chrysalis. Butterfly. The metaphor was built in. We leaned into it—creating visuals that morph, shift, and transform across every touchpoint. Geometric patterns that break apart and reform. Color that evolves from fractured to whole. The brand becomes the story: change is possible, and it’s happening right in front of you.
THE COLLABORATIVE PROCESS
Strategy, voice, visuals
We don’t just design the event. We help shape the narrative. Every year, we challenge Chrysalis to push beyond pretty invitations—to think about how the campaign sounds, what it says, how it positions the work. They trust us to raise the bar. We show up ready to deliver.
THE Impact
$21 million raised and counting.
The Butterfly Ball has raised over $21 million since its launch. Our campaigns help pack the room, move donors, and keep the momentum building year after year. The work doesn’t just look good—it funds real transformation.
Free Discovery Call
How can we help
No pitch, no pressure. Just a 30-minute conversation to hear what you’re working on and figure out if we’re the right fit. Our founder, Joel answers every inquiry personally — because that’s how we do things, together.