Case Study | SoundHound Vegas
Owning the strip.
SoundHound is a leader in voice AI technology. At CES in Las Vegas, they were the premier sponsor — which meant they needed more than a booth. They needed to own the moment. We helped them do exactly that by turning three buildings on the Las Vegas Strip into a synchronized canvas.
The Challenge
Make the Strip stop
CES is chaos. Hundreds of exhibitors. Thousands of attendees. Endless noise. SoundHound needed booth presence, sure — but more than that, they needed a moment that would cut through everything else. Something people couldn’t ignore. Something that made it clear: SoundHound isn’t just at CES. They own it.
The Spark
Twelve minutes. Three buildings. One story.
We choreographed a synchronized animation experience across three buildings on the Las Vegas Strip during golden hour. The animations moved as one — telling SoundHound’s story at a scale that stopped traffic and turned heads. This wasn’t a billboard. This was the Vegas skyline itself, painted with light and motion. Working closely with Terry Finley from SoundHound, who pushed the concept from good to unforgettable, we turned a bold idea into reality.
THE COLLABORATIVE PROCESS
Massive technical challenge. Even bigger creative opportunity.
Syncing animations across three separate buildings? Technically massive. Timing it to golden hour on the Strip? Even trickier. But the creative opportunity was too big to pass up. We worked hand-in-hand with SoundHound’s team, choreographing every second, testing every transition, making sure that when the moment came, it was flawless. This wasn’t just execution — it was collaboration at the highest level.
The Impact
The Strip became the stage.
For twelve minutes, SoundHound owned the Las Vegas Strip. People stopped. They looked up. They took photos. The experience didn’t just support the brand—it became the story. This might be our favorite project we’ve ever executed to date. When you get to paint the Vegas skyline with a client’s story, you don’t take that lightly.
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