Case Study | IFAW
Making donors stop and give.
The International Fund for Animal Welfare (IFAW) rescues individual animals and protects entire species across 40+ countries. They rely on direct mail campaigns to fund that work. We created print campaigns designed to do one thing: beat the control and raise money.
Client: IFAW
Sector: Nonprofit
Discipline: Non-Profit & Mission Work
The Challenge
Win in the mailbox.
Direct mail fundraising is ruthless. You’re competing with bills, junk, and inbox fatigue. IFAW’s campaigns need to stop donors mid-sort—make them open the envelope, read the letter, and send a check. The control piece (the current best-performing mailer) sets the benchmark. Our job? Beat it.
THE Spark
Lead with urgency, close
IFAW’s work is urgent—elephants being poached, whales entangled, habitats disappearing. We leaned into that tension: the crisis is real, but the solution is tangible. Every piece balanced emotional weight with actionable optimism. Powerful imagery. Direct language. A clear path to impact.
THE COLLABORATIVE PROCESS
Test, measure,
Direct mail is data-driven. We created campaigns, IFAW tested them against the control, and we analyzed results. What imagery moved people? What headlines drove response? We refined, iterated, and pushed until the numbers proved it worked.
THE Impact
Campaigns that fund the mission.
Our campaigns consistently beat the control—driving higher response rates and raising more funds for animal rescue and conservation. The work doesn’t just look good in a portfolio. It funds real-world impact.
Free Discovery Call
How can we help
No pitch, no pressure. Just a 30-minute conversation to hear what you’re working on and figure out if we’re the right fit. Our founder, Joel answers every inquiry personally — because that’s how we do things, together.